Investment and Profitability

VIVACHALET, S.L. B-30571509

Avda. del Golf, nº 93

30506 ALTORREAL (Murcia)

Tlf. 609 646 993

joseeloyjimenez@gmail.com www.molinaresort.com

FINCA IN MURCIA (SOUTH OF ALICANTE) WITH LEGALISED LAND AND PRELIMINARY PROJECTS FOR TOURIST AND HOLIDAY COMPLEX.

EXCEPTIONAL PRICE AND PROFITABILITY 16.81%

SURFACE AND VOLUME

Plot of land measuring 112,000 m² with magnificent views and a buildable area of 15,000 m².

Currently used as agricultural land:

• 48,500 m² of cultivated area

• 54,000 m² of mountainous terrain with an irrigation pond (capacity: 14,000 m³) and irrigation water rights

• 2,800 m² of land with a house (110 m²), warehouse (375 m²), and store (60 m²)

Equipped with three-phase electricity and mains drinking water.

Location:
Latitude: 38.153651 | Longitude: -1.191903
South of Alicante province, in the district of Fenazar (Molina de Segura, Murcia, Spain), situated between the Archena and Fortuna Leana Spas (10 minutes from each), 20 minutes from the Altorreal Golf Course, in a region with an average annual hotel occupancy rate of 65%.

Just 15 minutes from Molina de Segura (population: 75,000), close to the Sierra de la Pila, Ricote Valley, Santomera Reservoir, Ojós Dam, and the southern province of Alicante. Only 20 minutes from the city of Murcia (population: 500,000) and 50 minutes from the beaches of Murcia and Alicante.

Located at 250 metres above sea level, offering spectacular views and a fresh, pleasant microclimate.

Only 1 km from Fenazar, a hamlet with all essential services: pharmacy, public health clinic (SMS), restaurant, pub, supermarket, petrol station, local police, hardware and DIY shop, church, school, intercity bus, etc.

LICENCES

The property has been granted a Declaration of Public Interest by Molina de Segura Town Hall for the Special Plan “Tourist Complex and Installations” (dated 3rd March 2020, File 1389/2019-0739). Authorisations for connections to electricity, mains water, and sanitation have also been issued.

Cadastral Reference: 001400200XH52D0001TJ
Land Registry: Entry No. 4 / Volume 961 / Book 295 / Folio 151 / Date: 13-05-2004 / Plot 158 / Polygon 33

This allows for the development of a Residential and Holiday Complex, with options including apartments, bungalows, and camping areas. Pre-project designs are available at: www.molinaresort.com

DEVELOPMENT OPTIONS

OPTION A: 260 APARTMENTS in four layouts: studios, 1-bedroom, 2-bedroom, and 3-bedroom units, plus woodland, facilities, and services.
OPTION B: 150 BUNGALOWS on plots of 160 m², plus woodland, facilities, and services.
OPTION C: CAMPSITE with 30 bungalows and 200 plots, plus woodland, facilities, and services.

PLANNED FACILITIES

• General Services: Reception, Social Hall, Restaurant, Supermarket, Medical Clinic, Physiotherapy Centre, Beauty Salon, Laundry.

• Sports: Multi-sports court, changing rooms, gym, 7-a-side football pitch, paddle tennis courts, pitch & putt golf course, heated pool, spa, bowling, petanca and caliche courts, archery.

• Leisure: Cabin, Nature Classroom, Zip Line, Tibetan Bridge, BBQ & Picnic Areas, Playgrounds, Summer Spa Pools with Aqua Park, Café Terrace, Saunas, Massage Rooms.

Many of these leisure facilities will be located in the mountainous area.

BUSINESS MODELS

A. Holiday Club Model
Creation of a limited company (S.L.) to manage the complex and offer share-based holiday ownership, similar to a condominium.
Flat owners lease their units through the resort’s office, which ensures a return on investment, while also allowing up to 128 free usage days annually. Promoters may acquire flats at cost and sell them at market rates for profit.

B. Direct Management
Operation of the complex via rental of apartments and bungalows in collaboration with online travel portals, agencies, wholesalers, etc.

C. Long-term Lease
Lease of the complex to specialised tourism operators such as Pierre & Vacances (managing 45,000 properties across Europe with a turnover of €1.5 billion), or Club Med (operating 80,000 units globally).

Occupancy and revenue are ensured through Holiday Club membership.

The complex may also collaborate with a tourism management firm to handle bookings in exchange for an agency commission.

Some members may own multiple units, specialising in niche markets such as senior tourism, language courses, British or Scandinavian visitors, etc. Others may use their flats privately and rent them out during unoccupied periods.

INVESTOR PROFILE

Holiday Club Members (Co-owner Shareholders)

• Families seeking to invest securely in a tourist apartment to earn rental income and eventually sell the unit at market value for profit.

• Families considering a second home for weekends and holidays.

• Those planning to build an unauthorised rural property who would face legal and utility issues.

• National and international families looking for a profitable second home, especially from Madrid and the UK.

• Retired individuals or senior couples looking for a sunny, secure, sociable and active environment.

• Minority shareholders have full backing as their shares correspond to a specific flat, which they may sell at any time at market value.

TURNOVER, PROFITABILITY & ROI

Each apartment, at an average 65% occupancy rate (in line with Archena and Fortuna), generates an annual turnover of €11,290, yielding €9,490 in profit and a return of 13.84%. This results in a 7.2-year amortisation period.

Our complex aims for a 75% occupancy rate, as it offers more diverse services than traditional spa-focused accommodation.

MAINTENANCE COSTS

Maintenance costs are comparable to those of a typical residential community and can be financed through the operation or rental of services (restaurant, events, spa, supermarket, etc.).

Supervised activities are chargeable to tourists and are self-financing.

INVESTING IN TOURISM IS THE FUTURE

– Holidays have become a necessity that all middle-class families enjoy.

Tourism contributed 172.9 billion euros to the Spanish economy in 2019 – including direct, indirect and induced effects – 5.7% more than in 2018, accounting for 14.9% of Gross Domestic Product (GDP), according to the annual report of the World Travel and Tourism Council (WTTC).

Tourism is Spain’s number one industry. According to Frontur, in 2016 we received 75.6 million foreign visitors per year +10.3%, with an investment of 77,000 million euros +8.3%. We are the second country in the world in tourism income, after France.

In particular the Spanish Levante offers an ideal climate to enjoy nature, sport and leisure in general, all year round, with more than 320 days of sunshine a year.

In 2016 tourism in the Region of Murcia represented 11% of GDP and employed 48,725 workers +5.8% (4.8% Spain) 1,527,188 travellers +12% 5,214,272 overnight stays +9.2% (7.5% Spain) 996,150 foreign tourists +24.5% with an expenditure of 958.8 million euros +19%. With an average stay of 12.8 days (7.9 days in Spain).

According to Hostelmarket Murcia has 91 hotel establishments and 9,222 rooms and flats, while the Balearic Islands, with a much worse climate, has 1,121 hotel establishments and 171,607 rooms and flats. With the same number of kilometres of bathing beaches, it has 18.6 times more rooms and flats. In the Balearic Islands, tourism contributes more than 50% of the GDP and 31.5% of the jobs.

In Murcia we have a great margin for growth, just to reach the national average.

Murcia is the best tourist product.

– Murcia offers an ideal climate, a social level, health services and security that other destinations cannot offer.

Murcia offers a great geographical, cultural, historical and gastronomic richness and has many companies and professionals of the highest level to develop tourism in all its segments, Sun and Beach, Rural, Active, Adventure, Congresses, etc.

Thanks to everyone’s efforts, Murcia is moving towards its true tourist potential.

The new International Airport of Murcia guarantees tourism growth in the coming decades.

There are niches in the tourist market such as Active and Adventure that are growing exponentially because people not only want to be in an attractive destination, but above all, they want to live different and fun experiences.

ACTIVITIES IN THE COMPLEX

Recreational and sporting activities in the facilities themselves.

Activities directed by monitors: Language Courses, Holiday Camps, Sports Camp (Indoor Football, Padel, etc.), Alternative Therapies, Yoga, Pilates, Tai-Chi, Slimming Plans, Anti-stress Treatments, Laughter Therapy, Drawing and Painting Courses, Sculpture, Ceramics, Ballroom Dancing, Nature Classroom, etc.

Entertainment: Discotheque, Karaoke, Humour, Magic, Kids Club, etc.

Organisation of Events, Celebrations, Conventions, Courses, Conferences, etc.ACTIVITIES IN THE AREA OF INFLUENCE (less than 30 minutes away)

Rural Tourism: Hiking, Themed routes, Cortao de las Peñas, Chícamo River, Spring flowering, Vicente Blanes Ecological Park, Farm School, Popular Festivals, Bull Runs in Blanca, Bull Runs in Calasparra, Molina Street Market, etc.

Cultural Tourism: Murcia, Cathedral, Museums, Easter Processions, Terra Natura Zoo, Cueva del Puerto, etc.

Active and Adventure Tourism: Paintball, Horse Riding, Horse riding, Mountain Biking, Climbing and Caving in the Sierra de La Pila, Paragliding, Golf in Altorreal, Rowing and Sailing in the Santomera Reservoir and Azud de Ojós, Rafting in Cañón de Almacenes, Rafting down the Segura River in Calasparra, Motocross in Los Conejos, Aqua Park Terra Natura, etc.

In summer Sol y Playa, there will be daily excursions to the beach in collaboration with a beach hotel to enjoy its swimming pool, showers and changing rooms and with a programmed lunch.

COLLABORATING COMPANIES FOR ACTIVE TOURISM, MULTI-ADVENTURE, etc.

Planeta Azul (Murcia) Hermanos García Gallego, Antares (Murcia), Avenmur (Murcia), Codex (Espinardo), Habitat Cultural (Murcia), Macroocio (Espinardo), Charate (Molina), Handi Aventuras, s.l. (Murcia), Qalat (Calasparra), Animación y Aventura (Archena), Escuela Regional de Animación y Tiempo Libre (Murcia), etc.

TARGET AUDIENCE, target of this Complex

We are committed to sustainable tourism that respects the environment, with quality services that build tourist loyalty and extend the seasonal nature of Sun and Beach tourism, and for this nothing better than active tourism that enjoys a mild climate and more than 320 days of sunshine a year, diversifying and adding to the tourist facilities of the Coast an inland Tourist Complex that is 50 minutes from the beaches of Murcia and Alicante.

It is a mixed complex with hotel accommodation and where there is room for senior citizens, families, youth activities, young sportsmen and women, companies, etc.

The potential target market of regional, national and foreign clients with purchasing power and interest in this type of complex and its activities is very wide.

– Hotel accommodation in the Vega Media of Murcia.

– Golf players who want accommodation in a relaxed atmosphere with its Pitch & Putt and the proximity of the Altorreal Golf Course and the future Fortuna Hill Golf Course 15 minutes away.

– People interested in Health Tourism.

– Groups of people interested in outdoor sports, rural tourism, etc.

– Dependent or post-operative people who want accommodation with medical and nursing assistance.

Clinical Assistants.

– Residence for the Elderly combined with residents of all ages.

– Spanish and foreign retirees from the North, who spend long winter seasons in the South looking for a mild climate (saving on heating and paying rent).

– Middle class families who use this complex for weekends, long weekends and Christmas, Easter and summer holidays.

– Companies that need facilities and accommodation for their product presentation activities, training and incentives for their professional teams.

– Educational centres and national and foreign universities. Study trips, campuses, etc.

– Language Academies that offer weekend courses and intensive courses during holidays.

– Sports organisations that organise Indoor Football, Basketball, Tennis, etc. Campuses.

– Accommodation packages with tickets to Shows, Football, Bullfighting, Concerts, Culture, etc.

– Packages ‘Auxiliary Revenue’ For example ‘Puesta a Punto’ for sedentary people who need to recover their activity, with a personal trainer who manages a diet programme, gym, tennis, swimming, spa, sauna, jogging circuit and outdoor equipment, etc. ‘Romantic Night’ with travel, accommodation, spa and intimate dinner in the Suite. Outdoor» programme of climbing, caving, hiking, mountain biking, canoeing, etc.

Differentiating Advantages Compared to the Competition

• Our resort offers the most comprehensive range of services on the market for all target audiences. There is no other Tourist Apartment Complex of this kind that combines accommodation with Sports, Health and Beauty facilities, as well as organised activities for Adventure, Cultural, Youth, Corporate, Senior tourism, and more.

• The average occupancy rate in the area, including the Archena and Fortuna Spas, is 65%.

• We meet leisure demands by offering: A) Entertainment, B) Relaxation, and C) Personal Development.

• Our philosophy promotes friendliness, an active lifestyle, and an optimistic atmosphere.

• Tourism must deliver “experiences, emotions, and meaningful moments.”

• Molina Resort will act as a regional driver of development, offering a high-value tourism concept that contributes to the economic growth of its surrounding area.

• We offer a unique holiday experience through a wide variety of activities. A space for personal fulfilment and transformation, hospitality, individual and group experiences, personal growth, and social connection.

• Human beings aspire to happiness, yet lasting and absolute happiness does not exist—only happy experiences and moments. “Experiential Hotel” represents a new category in hospitality.

• We will generate a new kind of demand. We will attract new customers by introducing a fresh concept of active, fun-filled holidays that encourage families to socialise and make new friends. (Inspired by Club Méditerranée’s philosophy). This encourages repeat visits and customer loyalty.

• Guests will enjoy a cheerful and uplifting atmosphere, with educational and leisure activities for the whole family and optional services tailored to individual budgets.

• Today’s tourists spread their holidays across the year.

• Our complex enables year-round tourism by breaking seasonal limitations, achieving stable occupancy throughout the year and peak levels during holidays and long weekends.

• Through our Holiday Club, we will create a new type of tourist client—someone who previously saw a second home purely as an investment or holiday accommodation, and who now discovers that their property within our complex can also generate income.

MARKETING CHANNELS

Our commercial strategy will primarily target both national and international outbound markets, offering a unique and innovative product characterised by a constant variety of activities and the promotion of our rich, often undiscovered, natural and cultural heritage—even among locals.

CARM Tourism Promotion Plan – Department of Tourism, Trade and Consumer Affairs

Actions will include campaigns across various markets, exploratory missions, participation in international trade fairs (INFO Internationalisation Programme), outbound missions, inbound missions in Murcia, and more.

Partnerships with Tour Operators and Wholesalers

GDS and outbound tour operators:

Amadeus, Galileo, and Worldspan (Travelport Group), TUI, Thomas Cook, Sabre, BCD Travel, Travelclick, Triton, Bancotel, Talonotel, Kuoni (Switzerland), Expedia (global online wholesaler), Altour (Germany), Bye Bye (dynamic packages with flights, guides, car hire), Transhotel, Gold Medal, Juliá Tours, etc.

Spanish wholesale travel agencies:

El Corte Inglés, Barceló, Soltour, Halcón-Ecuador, Iberojet, Condor Vacaciones (Orizonia Group), Rhodasol Turimar, Iberostar, etc.

International wholesale travel agencies:

Avantage, Worldchoice, Flybe, Global Travel, Neckermann Reisen (Thomas Cook Group).

Specialist wholesalers in Apartments and Active Tourism:

Interhome (Hotelplan Group – 30,000 apartments worldwide), Homelidays, Alondra Vacaciones, Virginiatour, ASETUR (Spanish Rural Tourism Association), Activ-Hotels, etc.

Specialist wholesalers in Rural, Golf, Multi-Adventure and Group Tourism:

Turigolf, Touralp, Integral Tours, Noratur Murcia, Buscard, etc.

Agencies specialising in Business Travel, Conventions and Conferences:

Business Travel and MICE (Meetings, Incentives, Conferences, and Events). Federation of Associations of Conference Organisers, Euromic, Ultramar Express (TUI), Travelstore, Carlson Wagonlit Travel, etc.

These major operators and wholesalers distribute millions of brochures to travel agencies across Europe. Being included in their catalogues alone is enough to guarantee high occupancy for the resort.

Consulting, Training, and Corporate Conference Companies

Inbound travel agencies in Murcia, Alicante and Almería:

Noratur (Moratalla), Turismurcia (Molina), Mas Amigos, Farfane (Torrevieja – Sweden & Norway specialist), ITC Viajes (Torrevieja), Mike Adams – UK specialist (Altorreal), and others.

CRM Loyalty Programme (Customer Relationship Management)

Ongoing client communication through activity updates and special offers to maintain long-term engagement.

Web 2.0 client interaction and review collection platform.

ADVERTISING CAMPAIGNS

Internet

Tourism Portals and Online Tour Operators:

Laterooms.com (TUI), vivatours.es, lastminute.com, atrapalo.com, booking.com, rumbo, viajar.es, mundoamigo.es, abcviajes.com, cosasdeviajes.com, orbishoteles.com, edreams.com, minube, expedia, octopus, tripadvisor, Terminal A, travelocity, jet2.com, hotelius.com, etc.

Tourist Apartment Portals:

interhome.com, pv-vacaciones.com (Pierre & Vacances), Homelidays, Interhome, HomeAway, etc.

Golf Portals:

golfspain.es, golfygolf.com, turigolf.com, marygolf.com, goandgolf.net, etc.

Rural and Adventure Tourism Portals:

Masnatura.com (active tourism specialist with 130% growth in 2009 and 200% in 2010), laterooms, ecoturismorural.com, exode.es, tuaregviatges.es, muchoviaje.com, infoaventura.com, revistaiberica.com, toprural.com, publisurf.com, tierrarural.com, e-activ-hotels.com, ruralvip.com, etc.

Convention and Congress Portals:

altium.es, eventoclick.com, maseventos.com, acicuecano.com, yatzoom.com, etc.

Other Media

• Advertising in travel and golf magazines: Golf y Viajes, Turismo Rural, Grandes Espacios, etc.

• Press campaigns in regional and national newspapers for targeted promotions.

• Radio campaigns: promotional spots and sponsored activity reports.

• Television: sponsorships, static advertising, themed programmes, and sponsored segments.

• Urban billboard network in Murcia and Alicante. Directional signage along motorways.

• Buses and 4×4 vehicles for transport, branded with resort advertising.

• Special offers and brochures for wholesalers and travel agency chains.

• Public Relations: invitations to politicians, business leaders and media for project presentation, groundbreaking, inauguration, activity sponsorship, etc.

• Press releases with regular updates on resort news and developments.

• Agreements for inclusion in major agency catalogues for distribution to travel agencies.